Patient experience
Looking for a FeedTrail alternative?
FeedTrail’s patient-experience platform earned a loyal following before the brand was retired. If you’re evaluating what comes next, here’s an honest guide — and where Quaility fits.
The facts
What happened to FeedTrail
In January 2025, FeedTrail was acquired by Relias, a workforce-training company. The FeedTrail brand has since been retired, and feedtrail.com now redirects to Relias.
FeedTrail’s HealthcareXM platform offered journey-based surveys, service recovery, and reputation management, and was highly rated for helping organizations improve patient experience. Its users liked it for good reasons.
For teams that chose FeedTrail as a standalone, healthcare-focused patient-experience product, the landscape has changed: the product now lives inside a company whose center of gravity is workforce training. Whether that’s right for you is your call — but if you’re re-evaluating, it’s worth being clear about what made the original product work.
The checklist
What to look for in a replacement
Four capabilities did the heavy lifting. Don’t settle for fewer.
Real-time surveys
Journey-based questions sent at the right moment — after the visit, not in a quarterly mailer — with response rates that make the data usable.
Service recovery
A poor experience should reach your staff in minutes — while the patient is still reachable and the relationship is still savable.
Review generation
Happy patients deserve a one-tap path to say so publicly. Your reputation should reflect the care you actually deliver.
EHR-connected context
Feedback tied to the actual visit, provider, and patient record — so a survey score becomes a workflow, not a spreadsheet row.
Where Quaility fits
Patient experience, on the same platform
as quality and
outreach
Quaility’s patient experience product covers the FeedTrail playbook — journey surveys, service recovery, public reviews — connected to the same unified record that runs your quality measures and AI outreach. One platform, one patient list, no integration project between your own tools.
Our patient experience product is new — it’s launching now, not a decade old. That cuts both ways: you won’t get ten years of legacy configuration screens, and you will get a seat at the table. Early-access partners get direct roadmap influence and the same bespoke-in-days treatment as the rest of the platform.
Capability by capability
What FeedTrail offered → where it lives in Quaility
| FeedTrail (HealthcareXM) | The Quaility equivalent |
|---|---|
| Journey-based surveys | Journey-based SMS surveys after visits, configurable to your care journeys |
| Service recovery | Service-recovery alerts to your staff in minutes for poor experiences |
| Reputation management | One-tap public Google review flow for great experiences |
| Standalone patient-experience platform | Built into the same platform as quality measures, AI outreach, and the unified patient record |
FeedTrail capabilities as described in FeedTrail’s public materials prior to the January 2025 acquisition.
Questions
Asked by teams leaving a retired product
Yes. Journey surveys in Quaility are configurable — we rebuild your survey moments, questions, and routing as part of onboarding, and bespoke configuration is included rather than billed as professional services.
No — Quaility is designed for clinics and community health centers first. Surveys go out by SMS in the patient’s language, service recovery routes to a front desk rather than an experience department, and it all runs on the same record as your quality measures.
It’s launching now. We’re honest about that: it’s new, and early-access partners get direct influence on the roadmap. The platform it sits on — unified record, quality measures, AI outreach — is in production at our first deployment.
See it on your own data
Watch our AI call a patient.
Then imagine it calling
thousands of yours.
A 30-minute demo: live AI outreach, your quality measures on a unified record, and an honest conversation about what we'd build for your workflows.